Wednesday, October 8, 2014
Vacation time is the new value
With impromptu scheduling and variable vacation time, the traditional time-frame of anticipation and planning goes out the window as it is no longer a yearly event scheduled months earlier. Duration would also change from the average vacation time in the generating markets to a diverse mix of short breaks and much longer time away from work. The increasingly shorter booking lead times and the next day city breaks featured by some airlines in Europe would fit perfectly in this new model. As the standard 14-day packages evolves into open-ended programs, tour and charter airlines will have to adapt their cycles of operation just as travel agents may have to finally retire their traditional vacation booklets and replace them with offers formulated on demand and on the spot.
The mindset of expectations would also change whereas preset time-frames filled with itineraries and resort stays in the traditional model would be too restrictive for customers now empowered to choose the duration of their vacation. Instead, they could easily set their vacations to fit to their travel wishes allowing for even more personalized planning. Destinations and resorts would also need to diversify their offering to appeal to both the short break tourists and the slow pace travellers instead of the more narrow profile they are accustomed to.